The 20th Century was a century of specialisation and the realisation of
knowing more and more about less and less. We believe the early part of
the 21st
Century will see a shift towards integration and a higher level
understanding of all of the different parts of a ‘theory of everything’
jigsaw.
Of course that won’t be the end of the road, merely a stepping
stone to another period of specialisation. Our largest long-term
research
project is about playing a part in the synthesis of
the next theory of everything.
If all (or most parts of) existing knowledge are both correct and sometimes
contradictory, we need to change our perspective in order to resolve those
contradictions. We try to do this while focusing on delivering tools and strategies
to help our clients do a better job of understanding and serving their customers.
There are five main strands we are hoping to weave together. These are the
strands and the giants on whose shoulders we are busy climbing:
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